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Search Engine Optimization Course (1day)

This course is not just about the basics of SEO knowledge which you can find on the internet. We intend to provide our numerous years of SEO Experience and special techniques in the corporate market. You will be able to thoroughly understand the concepts of SEO which will attain top rankings for the website for Google Organic Search after the completion of this program. Not only this but we also will teach you strategies and secrets which help us get 1st-page positions for our valuable clients.

Location: Dubai, Jumeirah Lakes Towers
Duration: 1 day from 10am till 6pm
Price: AED 1450 2900

Search Engine Optimization Course Program

10:00 - 10:30
  • History and principles of Google
  • The main goals of a search engine
  • The importance and perspectives of SEO
10:30 - 11:45
  • Technique of Selecting keyword groups using the Google Keyword Plannerimportant
  • The ideal website structure for keyword spreading in Googleimportant
  • Creation of Google Business Page and Google Mapping
  • Integration of website with Google Analytics
11:45 - 12:00

Coffee break

12:00 - 14:00
  • Technical optimization of websiteimportant
    • Redirection of domain
    • Source code validation
    • Basic type of Response code and Rectification of status code errors (404, 301, 403, 302)
    • Checking and rectification of H1 tag
    • Duplication of URLs with same content
    • Finding and correction of bad/empty pages
    • Generate & configure robots.txt
    • Human-readable URLs
    • Sitemap creation
    • Response time examination
    • Rectification of contact details as per Google format
  • Google Webmaster
    • Adding a website on Google Webmaster
    • Geo-Targeting (Target the SEO region)
    • Google sanctions and rectification methods
  • The hidden errors in Wordpress, Magento and other popular content management systems
14:00 - 15:00

Lunch Break with Beontop Team

15:00 - 16:30
  • On-Page Optimizationimportant
    • Meta Title, Description, Keywords (description, requirements, volume)
    • H1, h2, h3, h4, h5 (how many times per page, volume)
    • Text (how to check if it is unique, characteristic words, answers to user questions)
    • Pictures (file name, Alt, title, uniqueness)
    • Internal links (anchor text in the menu links and in the texts)
    • Warning about over-optimization (keywords in the text, anchors, Alts)
    • Important parameters according to Google algorithms
    • The technique of tree structure
  • The perfect optimized website model. Website appearance, structure and design.important
16:45 - 17:00

Coffee break

17:00 - 18:00
  • Off-Page Optimizationimportant
    • Good and bad backlinksimportant
    • Backlinks and Google sanctions
    • Natural and unnatural links
    • Disavow links
    • The percentage of anchor and non-anchor links
    • Backlink analysis of your website and competitor websites using Majestic SEO
    • Usage of competitor backlinks
    • Citation techniques for directories listings, forums, blogs, regional portals
    • Placement of articles with backlinks
    • Creating the supplement websites (domain search, choosing the right hosting)
    • Backlinks from Social Networks (Facebook, Twitter, Instagram, Google+ and 500+)
    • Removal of Google Sanctions
18:00 - 18:30
  • Answer for the Questions