Google AdWords Management: Search and Display Campaigns

Search Engine MarketingThe SEM (Google Adwords) - one of the easiest, quickest and effective way to reach your targeted clients on the web more easily. Unlike the traditional offline and online advertising, SEM Dubai provides maximum results with minimum investment. Take an Example: for a 30-second video advertisement to be broadcasted in television cost you more than ten thousand dollars, covering a wide audience and having a short-term effect, Most often your television ads are not well timed and it is not Perfectly targeted. The same budget, You could have a well-targeted and perfectly timed advertisement with Google Adwords for a whole year, as online advertising is the most modern technique to reach your potential clients and have more business, it’s worth spending to get maximum return on investment (ROI).

The Google Adwords is the only leader in the United Arabs Emirates.

How Google Adwords Works?

Google ads are displayed on search engine result pages in response to users search query, as well as on other websites who are Google partners in advertising. The Google Adwords in Dubai system functions as follows: User types the words related to something that he wanted to search online. Now Google displays the search results, you can see the advertisement, above all, the other results and also on the right side of search results page. Clicking on the advertisement, the user is taken to your website or a particular page in your website. You will have to pay for each click on your advertisement (PPC). Whenever a user searches for something online, Google runs an auction to determine the ads to be displayed to decide what ads to display.

In order to complete campaign in Adwords, First you have to set an average daily budget and then decide how to spend that money by choosing the bidding strategy based on your target. That is based on what you are looking for Clicks, Impressions or Conversions. The first thing is choosing the most suitable, and well-targeted keywords that make you reach your potential clients so easily. These ads can be targeted according to your business needs, it can be targeted to certain region or location, certain days or certain period of time like hours and minutes. You can even target the ads based on age gender, interests and languages spoken. Google advertisement provides for a text image and video advertisements under your campaign.

Search Engine Marketing

Using various additional tools from Google, you can increase your CTR and thus the conversion you’re your ads on Google. For example, using the placement tool and the search statistics for the selection of more targeted queries. Google Analytics allows you to track user behavior on the site and find bottlenecks in the site. Google ads can appear not only for users of computers, but also the mobile Users with Internet access.

Search Engine Marketing

Number of clients to the website depends on position of the ads on the Google search results page. In general, you put an average daily budget and Google spends your money in the best way to maximize visitors to your Website. Therefore, the costs of clicks are distributed and if your bid is below the minimum cost of a click, you advertisement will not be shown.

In the beginning, when the campaign launches in Google, the cost of a click is governed exclusively by the auction. The position or the rank of your ads is based on Quality of your advertisement on Google Adwords Dubai. Quality (CTR) score includes many factors. Quality of the landing page and traffic to your website are some key factors. Therefore, it is important to have the beautiful website along with well-targeted advertisement so that you can have more clients and more business.

Where Should We Do Advertising?

Usually, Google Dubai ads are present in the search results. Generally, this type of advertising gives a high conversion rate since it is, above all, the other search results. In this block, we cannot have more than three advertisers. Advertising in this area is very expensive. There is targeted advertising, Where you can place your advertisement on some pages or websites or in certain are of Search results page in Google.

In the block to the right of the SERPs, Google has nine advertising ads. Depending on the competition and quality the position of advertisements may be different. As practice shows, the user's attention usually falls on the second and third ad content.

Google advertising has different networks like Search network and Display networks to show your ads. Google is one of the largest networks in the world, covering more than 80% of all users. And advertising here can successfully reach its target audience, especially in the European and American segments of the Internet. Depending on your budget and goals, our specialists will plan and conduct an advertising campaign so that the advertising will make the greatest impact.


Targeted Advertising with Google Adwords BEONTOP

Targeted advertising of your website in Adwords Dubai will be managed by our certified specialists from Google. This means:

Professional and timely assistance from a good Adwords company or a qualified online marketing company will bring you maximum conversion. The whole advertising process starts from the selection of words and writing your ads and proceeding with the constant analysis control and improvement of your campaign.

Your budget will be spent as efficiently as possible. The company's specialists constantly track the position, correct keywords list, disable underperforming sites and do more, to quickly retain the fallen results. Even if your competitor is spending more than you, you can have better position and more ROI only with a high-quality professional assistance from a company like “BEONTOP”.

At any time, you can get a report on the cost, position of ads, the number of visitors, as well as a full report showing results and other indicators of advertising for each month or week. Personal manager will answer all your questions regarding the services and advertising in Google Adwords.