SEO Checklist in 2020 for a Fantastic Strategy

SEO Checklist for 2020 by BEONTOP

Infographic - SEO Checklist 2020


  1. Phone Number
  2. Office Address
  3. Company Name (Same Niche)

Check: copies on other websites.

Website and Domain Age

  1. Whois
  2. Web Archive

Check: website age and history

Brand Visibility on Google

  1. ""
  2. "**"
  3. "Company Name Dubai"
  4. "Company Name Keyword"

Check: brand and domain mentions.

Current Organic Positions and Traffic

  1. Semrush
  2. Ahrefs

Check: current top organic keywords and organic traffic


  1. Majestic SEO Extension (Free)
  2. Ahrefs’ Backlink Checker (Free)
  3. Google Search Console
  4. Ahrefs’ Site Explorer (Paid)

Check: anchor list, backlink quality and dynamic.

Social Media Activity

  1. BuzzSumo
  2. Facebook
  3. Instagram
  4. LinkedIn
  5. Twitter
  6. Medium
  7. Tumblr
  8. Google My Business

Check: website URL shares, post dynamic, post quality, URLs and hashtags mention.

UI and UX Design

  1. Phone
  2. Form
  3. Images
  4. H1
  5. Offer

Check: UI and UX elements on the First Screen on Mobile and PC


  1. Mobile-Friendly Test

Check: mobile-friendly page


  1. Content Quality (grammar -
  2. Author (organic name searches)
  3. Reviews (Google my business, Facebook, other websites)
  4. AP style formatting (
  5. Facts/Words (reading)
  6. Media Styles

Check: Expertise, Authoritativeness and Trustworthiness.

Important Pages

  1. Policy Privacy
  2. Terms of Use
  3. Refund Policy
  4. Payment and Delivery
  5. About Us
  6. Contact us
  7. Others

Check: accessibility with content.

Topical Authority

Check: Internal links from pages about similar things

Duplicate Content on the Website

  1. Siteliner

Check: content copies on other website pages

Content Plagiarism

  1. Text Content Plagiarism
  2. Image Plagiarist (Google Image Search)

Check: content copies from other websites

Technical Optimization

  1. SSL
  2. Home page redirection (
  3. Status codes (404, 301, 403, 302, 200, 500, 410)
  4. Meta tags and headline (h1, h2, h3, h4, h5)
  5. robots.txt
  6. Human-readable URLs
  7. Sitemap
  8. .htaccess
  9. Meta tag hreflang
  10. Structured Data
  11. Alt tag
  12. Canonical
  13. Rel attribute
SEO Expert Vadim Yudin
I am CEO / Owner / Digital Marketing Expert at Beontop. I spent half of my life with Google, Facebook, and other Digital Marketing channels. I have participated in various online and offline conferences and forums. My agency is a Premier Google Partner in the Middle East. LinkedIn
What Do You Think About It?