SEO Checklist in 2020 for a Fantastic Strategy

Affiliates

1. Phone Number
2. Office Address
3. Company Name (Same Niche)

Check: copies on other websites.

Website and Domain Age

1. Whois
   https://www.whois.net/
2. Web Archive
   https://archive.org/web/

Check: website age and history

Brand Visibility on Google

1. "domain.com"
2. "*domain.com*"
3. "Company Name Dubai"
4. "Company Name Keyword"

Check: brand and domain mentions.

Organic Brand Traffic

1. Google Keyword Planner
   https://ads.google.com/aw/keywordplanner/home
2. Keyword Surfer
   https://chrome.google.com/webstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca
3. Semrush
   https://www.semrush.com/
4. Ahrefs
   https://ahrefs.com/site-explorer

Check: brand name searches

Current Organic Positions and Traffic

1. Semrush
   https://www.semrush.com/
2. Ahrefs
   https://ahrefs.com/site-explorer

Check: current top organic keywords and organic traffic

Backlinks

1. Majestic SEO Extension (Free)
   https://chrome.google.com/webstore/detail/majestic-backlink-analyze/pnmjaflneibolacpepklokkjnakmikmg
2. Ahrefs’ Backlink Checker (Free)
   https://ahrefs.com/backlink-checker
3. Google Search Console
   https://search.google.com/search-console/about
4. Ahrefs’ Site Explorer (Paid)
   https://ahrefs.com/site-explorer

Check: anchor list, backlink quality and dynamic.

Social Media Activity

1. BuzzSumo
   https://app.buzzsumo.com/
2. Facebook
3. Instagram
4. LinkedIn
5. Twitter
6. Medium
7. Tumblr
8. Google My Business

Check: website URL shares, post dynamic, post quality, URLs and hashtags mention.

UI and UX Design

1. Phone
2. Form
3. Images
4. H1
5. Offer

Check: UI and UX elements on the First Screen on Mobile and PC

Mobile-Friendliness

1. Mobile-Friendly Test
   https://search.google.com/test/mobile-friendly

Check: mobile-friendly page

E-A-T

1. Content Quality (grammar - https://app.grammarly.com/)
2. Author (organic name searches)
3. Reviews (Google my business, Facebook, other websites)
4. AP style formatting (lingofy.com)
5. Facts/Words (reading)
6. Media Styles

Check: Expertise, Authoritativeness and Trustworthiness.

Important Pages

1. Policy Privacy
2. Terms of Use
3. Refund Policy
4. Payment and Delivery
5. About Us
6. Contact us
7. Others

Check: accessibility with content.

Topical Authority

Check: Internal links from pages about similar things

Duplicate Content on the Website

1. Siteliner
   http://www.siteliner.com/

Check: content copies on other website pages

Content Plagiarism

1. Text Content Plagiarism
   https://1text.com/
2. Image Plagiarist (Google Image Search)

Check: content copies from other websites

Page Speed (Mobile and PC)

1. Google PageSpeed Insights
   https://developers.google.com/speed/pagespeed/insights/
2. pingdom.com
   https://tools.pingdom.com/
3. Google Chrome or SEOInfo
   https://chrome.google.com/webstore/detail/seoinfo/ppbdklaincgliegpfolkjjfncpgobneb
4. gtmetrix.com
   https://gtmetrix.com/

Technical Optimization

1. SSL
2. Home page redirection (http://www.redirect-checker.org/index.php)
3. Status codes (404, 301, 403, 302, 200, 500, 410)
4. Meta tags and headline (h1, h2, h3, h4, h5)
5. robots.txt
6. Human-readable URLs
7. Sitemap
8. .htaccess
9. Meta tag hreflang
10. Structured Data
11. Alt tag
12. Canonical
13. Rel attribute