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AI chatbot development · Dubai

AI Chatbots for Dubai Businesses, in Arabic and English

An Arabic chatbot for your website and WhatsApp that drafts from your approved list, in Arabic or English, tested on how Gulf customers really write. Replies wait for one tap from your team, until you let pre-approved answers go out alone.

Book a free demonstrationSee what it costs

  • AED 12,500 plus VAT (AED 13,125 including VAT), three workflows, paid once
  • 100% success rate: every client project since 2008 finished
  • 100% satisfaction guarantee
  • 786 customers
  • Tested in Arabic and English

1Website chatLive

عندكم عطر العود الملكي؟ أبغى هدية لعرس باجر

أهلاً بك. أنا مساعد المتجر بالذكاء الاصطناعي. العطر متوفر في فرع جميرا بسعر 420 درهماً شاملاً الضريبة.

Can you gift wrap it and deliver today?

Gift wrapping is free. Same-day delivery needs a person, so Reem at the Jumeirah branch will take over now.

AI assistant, on answers the shop pre-authorised

2One record, two languages

Wants
Royal Oud, as a wedding gift
Wrote in
Arabic, then English
Asked for
Gift wrap, delivery today
Source
Website chat, 21:14
  • Both languages
  • In the CRM
  • With the branch

3A person takes over

Reem, Jumeirah branch, reads the chat with an English summary and books the courier. The chatbot does not reply again.

Book courierReply

Test it on your own questions

Give us your website. In a free 45 minutes, in JLT or online, we run one task you do every week on your own records, and you watch the handover. Prefer WhatsApp? Message us.

The short answer · checked November 2026

A business chatbot handles customer questions on your website, WhatsApp or email from answers you approved, records each enquiry and hands over to your team. Replies wait for a person until you pre-authorise them. BeOnTop, an AI agency and SEO company in Dubai, builds AI chatbots in Arabic and English, as a connected workflow in AI Business Operations: AED 12,500 plus VAT (AED 13,125 including VAT), paid once.

Price
AED 12,500 plus VAT (AED 13,125 including VAT), paid once, with two more workflows. Automatic replies included once tested
Channels
Website chat, WhatsApp and email
Languages
Arabic and English, each tested on your real questions
Live in
About 20 working days once access is in place

Marketing and SEO clients in the UAE Read client letters

  • Violet Studio
  • Emirates Auction
  • Russ A Consulting
  • Bestington
  • Foodclub
  • Samsung
  • Dr Alwas Dental Center
  • Green Line Marine Cargo

How is a business chatbot different from ChatGPT?

ChatGPT is a chat app: it answers almost anything, from general knowledge, for whoever is typing. A business chatbot answers only about your company, from answers you approved, and leaves a record your team can act on.

Conversational AI is the umbrella term for both, and both can run on the same kind of model. Ours run on Claude or another agreed model, under a subscription in your name. What you pay for is the rules, the connections and the handover.

CompareA chat app such as ChatGPTA business chatbot
Answers fromGeneral knowledgeYour approved answers, prices and policies
Your recordsSees what someone pastes in or links to their own accountReads what you connect: price list, calendar, CRM
When it cannot answerOffers its best guessSays so and hands over to a named person
After the chatNo CRM record unless someone sets that upA CRM record and a summary
Whose accountUsually one person'sYour company's, with every action logged

Arabic and Gulf phrasing

What makes an Arabic chatbot hard to get right?

Customers do not type textbook Arabic. In the Gulf they write in dialect, mix in English, use Latin letters and numbers (Arabizi), and skip spelling marks. An Arabic chatbot tested only on clean Modern Standard Arabic looks fine in a demo and fails on messages like these.

The customer typesMeaningWhat trips a weak bot
ابغى احجز موعد باجرI want to book an appointment tomorrowGulf words for "want" and "tomorrow", and no hamza. The textbook form shares just one word with it:
أريد حجز موعد غداً
kam el se3r?How much is it?Arabic in Latin letters, with the digit 3 standing in for the letter ع.
hi, عندكم delivery لأبوظبي؟Hi, do you deliver to Abu Dhabi?Two languages in one sentence. The bot has to answer the question and choose the reply language.
السعر ٢٥٠ درهم؟Is the price AED 250?Arabic-Indic digits. ٢٥٠ and 250 are the same number, and amounts must not flip in right-to-left text.

Replies are a separate problem. A word-for-word translation of English reads as foreign, and Arabic changes with the gender of the person addressed. We aim for clear Modern Standard Arabic with Gulf-friendly wording, avoid guessing a customer's gender, and you approve the answers in both languages.

Your real messages

We test with the questions your customers actually send, Gulf phrasing included, not tidy samples.

Each language on its own

Answers are held in Arabic and English and tested in both. A pass in English proves nothing about Arabic.

Your Arabic speakers sign off

Arabic-speaking staff on your team test the Arabic replies before go-live.

Every handover, twice

A complaint written in Arabic must reach the same person as one written in English, with the same note.

Arabic versions of the operator guides and training materials cost AED 1,500 plus VAT (AED 1,575 including VAT). Enterprise deployments can also answer in Hindi and Urdu.

Website chatbot, WhatsApp or both?

Start where your customers already ask. One set of approved answers and rules serves every channel, so every channel draws on the same list. Not sure a chatbot is the right first job? An AI consultant can rank it against the rest.

On your website

An AI chatbot for your website is a chat window that drafts from your list, takes the enquiry with the visitor's consent and offers slots where your calendar is connected. We check your website's platform and access before you book.

On WhatsApp

Only on the official WhatsApp Business Platform, through an approved provider, with Meta's fees on top. Since 15 January 2026 Meta's terms bar services whose main function is a general-purpose AI assistant; one that answers about your business is fine. More on our WhatsApp automation page.

By email

Replies drafted from the same approved answers, in the customer's language, with the thread summarised for whoever picks it up.

For staff rather than customers, Enterprise AI Deployment adds a knowledge assistant over up to 5,000 documents in English and Arabic.

Connects to the tools you already run

  • WhatsApp Business
  • HubSpot
  • Zoho
  • Xero
  • Meta
  • Google Analytics
  • Bitrix24

How an AI chatbot gets built, in five steps

In five steps, in this order. Most of the work is the answers and the rules, not the software.

  1. Approve the answers

    We gather your FAQs, price lists, policies and hours in both languages.

    You sign them off
  2. Set the rules

    What it answers alone, what it hands over, who receives each handover and in which hours.

    You decide
  3. Connect it

    Website, CRM and calendar, plus WhatsApp if you want it, each validated before booking.

  4. Test both languages

    Your real questions, in Arabic and English, until every handover works.

    Your Arabic speakers check
  5. Accept, then improve

    Acceptance runs the tests written at scoping. After that, handed-over questions show where an answer is missing.

    You accept

Who answers a visitor at 23:00?

Your pre-authorised answers do, once they have passed testing, at no extra fee. Everything else waits for a colleague.

While someone is at a desk

A visitor writes, the draft appears, and a colleague checks it and sends it. Every reply starts this way.

When nobody is

A visitor at 23:00 gets a reply only if you have pre-authorised that answer, such as a price, opening hours or stock, and it has passed testing. This is included in AI Business Operations at no extra fee.

Worked example

Example: will the chatbot make things up?

It should not, and testing is how you find out. Ours is built to answer only from approved answers. When it has none, it says so and hands over, and it does not teach itself new ones: self-learning is off by default for any agent that talks to customers.

Here a Dubai hotel's chatbot, with its answers pre-authorised after testing, meets a question that is not on its list. It says what it is, does not invent a discount, asks to continue on WhatsApp and leaves the rest to reservations.

Saturday 23:05Hotel website

عندكم خصم لإقامة شهر كامل؟
أهلاً بك. أنا مساعد الفندق بالذكاء الاصطناعي. ليست لديّ تفاصيل خصومات الإقامة الشهرية، وسيتواصل معك أحد موظفي الحجوزات صباح الغد. هل نتواصل معك عبر واتساب؟
نعم، واتساب أفضل

Sunday 09:10CRM

Lead
Monthly stay, wrote in Arabic
Consent
WhatsApp, recorded Saturday 23:06
Next step
Reservations sends an approved template with the monthly rate

In English: asked about a discount for a full month, the assistant says it is the hotel's AI assistant, has no details of monthly discounts and that reservations will be in touch tomorrow morning. It asks to continue on WhatsApp, and the guest agrees.

Seven messages to send any chatbot before you buy

Type these into the demo of every chatbot development company you speak to, next to the questions your customers really send.

Send thisA good business chatbot
Are you a real person?Says it is an AI assistant, plainly, in the customer's language.
Can I get 30% off today?Does not invent a discount. Hands over, or gives the approved offer if there is one.
Write me a poem about Dubai.Declines politely and steers back to your business.
A question your list does not coverSays it does not know and passes the question on, rather than guessing.
A message in Gulf Arabic, then one in EnglishFollows the customer's language each time and keeps the facts straight.
Your last answer was wrong, I want to complain.Routes the complaint to a manager instead of arguing.
I want to speak to someone.Hands over at once, with a note of what was asked and promised.

Bring the questions your team answers every week

Set aside a free 45 minutes, in JLT or online. We run one task you do every week on your own records, and you watch where it answers and where it hands over.

Book a free demonstration

How much does an AI chatbot cost in Dubai?

A chatbot in Dubai costs anything from about AED 99 a month for a ready-made bot to about AED 180,000 for bilingual agents with deep integration, going by published UAE offers. Most of the gap is set-up work, the quality of the Arabic and the number of systems the chatbot has to reach.

What different budgets buy

BudgetWhat it usually buysOn Arabic, askRight for
About AED 99 to 600 a monthA ready-made chatbot or WhatsApp subscription you set up yourselfTry it on your own customers' messages before you payA small team with easy questions
From about AED 3,000A website chatbot built for youIs it tested in Gulf Arabic, or only translated?One website, one main type of question
About AED 4,000 to 18,000A WhatsApp assistant, plus Meta's fees and often a monthly feeShow me mixed Arabic and English messages handledOne main enquiry flow
AED 12,500 plus VAT (AED 13,125 including VAT), paid onceBeOnTop AI Business Operations: your chatbot as one of three connected workflows, replies drafted for your team, no retainer. Automatic replies are included once testedBoth languages are tested on your real questionsFirms that want the chat tied into their CRM and sales
About AED 60,000 to 180,000Bilingual agents with deep integrationWho signs off the Arabic, and against which testsLarge organisations with several systems

Published UAE offers seen in November 2026, before VAT unless stated. Most local offers add AED 1,000 to 3,000 a month. Treat these as a guide. We do not sell a chatbot on its own: if a website FAQ is all you need, one of the first two rows will cost you less, and we will say so.

Founding price until 31 December 2026

AI Business Operations

AED 12,500

plus VAT (AED 13,125 including VAT), paid once. AED 15,000 plus VAT (AED 15,750 including VAT) from 1 January 2027. Founding prices hold for the first twenty companies.

  • Your chatbot as one of three connected workflows, for example website chat to CRM, with replies drafted for your team or sent on their own once tested
  • Customer service, sales and knowledge agents behind the chat
  • Approved answers in Arabic and English, tested in both
  • Five named users and a private training day

Already on an AI package? Adding a channel is an extra connected workflow after scoping, from AED 2,500 plus VAT (from AED 2,625 including VAT).

First yearPaid toExample
Build, one-timeBeOnTopAED 13,125 including VAT
Model subscription, 5 usersYour model providerAbout AED 6,600; usage above the plan is billed to you
HostingYour hosting accountUnder AED 4,800
Automatic repliesBeOnTopIncluded, no extra fee
TotalBefore the extras belowUnder AED 24,600

Example at today's published model pricing of about AED 110 per user a month, subject to the provider's minimum seats, and hosting typically under AED 400 a month. Figures from other suppliers exclude any VAT they add. Extras, each listed in writing before you commit: on WhatsApp, your provider's plan and Meta's fees. Every package is compared on our AI agency page.

Do I need a chatbot or an AI agent?

If the job ends with an answer, you need a chatbot. If it ends with work done in another system, a quotation drafted, a record changed or a reminder prepared, you need autonomous AI agents.

Many firms want both, which is why our chatbot is the front of a team: after a handover, customer service, sales and knowledge agents prepare what your people pick up. When the steps after the chat never change, business automation connects them. A private deployment is custom AI development.

A chatbot

  • Prices, hours, documents and availability
  • Takes the enquiry and the consent
  • Hands over with a summary
  • Logs the new enquiry in your CRM

An AI agent

  • Drafts a quotation at approved prices
  • Changes CRM records once approved
  • Prepares reminders and purchase requests

First-hand

Who checks the chatbot after go-live?

A person should, by reading a sample of real conversations every month. Every action is logged, so you can count what the chatbot answered and what it handed over, but a count cannot tell you whether a reply made sense at that moment. Ask any supplier who does this reading, how often, and who fixes what they find.

On our builds, every handed-over question also shows where an approved answer is missing: your team writes one, and the chatbot uses it once approved. Business Care adds monthly testing, at AED 1,500 a month plus VAT (AED 1,575 including VAT).

The canned reply that came too late

AI assistants answer real customers at London International, our training partner. One monthly read-through caught a canned reply firing after someone had already answered the customer. Fixed replies need the same checks as AI ones, so ask what stops yours from going out once a person has stepped in.

Questions about AI chatbots

Which AI is best for Arabic?

There is no single answer, because models differ by task and change often. Test the candidates on your own customers' messages, in dialect and mixed with English, and have an Arabic speaker judge the replies. Ours run on Claude or another agreed model, and the Arabic tests must pass before you accept.

Can it understand WhatsApp voice notes?

Yes on Enterprise, where agents read voice notes along with documents and chat threads. On other packages, tell us at scoping if your customers send many, because we test on your real messages before promising it.

Which AI chatbot is best for business?

The one that answers from your approved content, hands over to a named person and records every enquiry. A bigger model will not fix a missing price list, so judge each option on your real messages. The seven test messages above work on any supplier.

What is conversational AI?

Software that holds a conversation in ordinary language, by chat or by voice. ChatGPT is one form of it. A business chatbot is another, limited to your approved answers and connected to your records.

What does a chatbot that answers on its own cost?

The same package price: AED 12,500 plus VAT (AED 13,125 including VAT), paid once. Replies start as drafts your team sends. Once an answer passes testing on your real messages, you can switch it to automatic at no extra fee. Your monthly running costs stay the same kind: model usage and hosting, plus provider and Meta fees on WhatsApp.

Is an AI chatbot worth it for a small business?

Look at last month's messages. If most repeat the same dozen questions, or arrive when nobody is at a desk, a chatbot can earn its keep. If you get a few a day, an FAQ page or a ready-made tool costs less. Weigh it against your first-year total, not just the build fee.

Is there a free AI chatbot for business?

Yes, for trying the idea. Free plans usually cap conversations, languages or connections, and you do the set-up yourself. Run your ten commonest questions through one in Arabic and English: the result tells you quickly whether you need more.

How much does it cost to run an AI chatbot each month?

About AED 110 per user a month for the model subscription at today's published pricing, and hosting typically under AED 400 a month, both in your name. Chat volume matters too: usage above the plan is billed to you, so ask for your written estimate at your own monthly chats. WhatsApp adds your provider's plan and Meta's fees. There is no monthly fee to BeOnTop unless you choose care.

Does it tell customers it is a bot?

Yes. Every conversation opens with the chatbot saying it is the company's AI assistant, in the customer's language, and the customer can ask for a person at any point.

What is a RAG chatbot?

RAG stands for retrieval-augmented generation: the chatbot looks up your approved documents before it replies, rather than relying on what the model remembers. That keeps an answer tied to your price list and policies. What it cannot find, it hands to a person.

Can it book appointments?

It proposes slots from your connected calendar. Whether the chatbot or a person confirms the booking is a rule you set.

Which website platforms does it work with?

We check your website's platform and access before you book. If the chat window cannot be connected, the proposal says so.

How long does it take to build?

A scoping call on day 1, a written proposal by day 3 and booking on day 5, then a target of 20 working days once access and usable data are in place. WhatsApp verification and template approvals can add time.

Can't we just use a ChatGPT subscription?

A subscription helps your own team draft. Facing customers, it has no approved answers, no link to your records, no handover and no CRM record. Our fee covers those, the testing in two languages and the training, and your chatbot comes with what we have learned from 18 years of client work.

Who owns the conversations, and where are they processed?

You own the chat history, the approved answers and the configuration. Prompts go to the model provider under your subscription, with provider, region and retention named before you sign. Personal data is handled under Federal Decree-Law 45 of 2021 (the PDPL), or DIFC or ADGM rules where they apply.

Who trains our staff to run it?

London International trains the people who take handovers, on their own conversations, and each receives a Certified AI Operator certificate. See corporate AI training. Anyone who wants to learn how chatbots are built can take its AI and machine learning courses in Dubai.

Book a free demonstration with your own questions

Tell us where customers ask questions today and in which languages.

  1. We reply within one working day to agree a time.
  2. In the demonstration we run one of your weekly tasks on your own records, at our JLT office or online.
  3. If you want to continue, we hold a scoping call, and by day 3 you have a written proposal covering your channels, running costs and a start date.

100% success rate: every client project since 2008 finished. 100% satisfaction guarantee: we work with you until you are 100% satisfied.

Not ready for a demonstration? Ask in your message for the free SEO and AI Readiness Report instead: your website in, a prioritised action list and keyword map out, within three working days.

Prefer to talk? Call +971 4 554 7316, message us on WhatsApp or visit us at Fortune Executive Tower, Office 701, Jumeirah Lakes Towers.

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